The Magic behind the Ultimate Applicator
HOW TO WRAP VIDEO
As you probably have learned by now, the best way to “sell” the Ultimate Applicator is measure and wrap a prospect, and let the objective results do the convincing for you. It is such a blessing to have a product that delivers instant results! But sooner or later, you’re going to be confronted by a “Doubting Thomas” who just can’t believe their own eyes (and tape measure) and demand to know the “science” behind the product. Perhaps you too are a “Doubting Thomas”, not convinced that your own results will translate to others, not sure that the effects will last.
Unfortunately, you will find virtually no scientific support in all of your It Works! training and marketing aids. This void isn’t because the science doesn’t exist and it isn’t because the company wants to keep us in the dark. The simple fact is, for very sound business reasons, It Works! has chosen to market the Ultimate Applicator as a “cosmetic system”. Long ago, the US Government passed a law stating that, by definition “only a drug can cure or prevent a disease”. The Ultimate Applicator, of course, is not a drug, it is natural and therefore classified as a cosmetic. Cosmetics are not regulated by the FDA in the same way as prescriptions drugs and medicines. With drugs, if a vendor makes a claim about curing a medical condition, then it must have significant substantiation or proof of the validity of the claim. This invariably adds enormous cost to the product….hiring and housing a staff of doctors, scientists, statisticians, writers, etc. could easily double or triple the cost of a product. It Works! wants their products to be affordable by the masses — it is their mission to improve the health of everybody through their products. If you consider the costs of prescription drugs that go through this process, you will quickly agree that we do not want any part of that!
What can you do to prepare yourself for responding to the Doubting Thomas? Here are a few simple steps you can take…
Say, “It Works! …you wanna try it?” And they may say, “Yeah, but how?” AGAIN our response is, “It works great! Wait until you try it, feel it and see it in action. Let’s get it on you right now!” (Then collect and apply!)
1. Listen to as many presentations as possible from Dr. Don VerHulst, M.D. (Chief Science Officer for It Works!) and Luis Mijares (formulator for the skin care products). You’ll find their presentations on various DVDs and throughout the training and websites, including the latest Freedom 2010 conference. Here is a link to an awesome teleconference interview with Dr. Don, on the subject of the detoxiying properties of the applicators — this is absolutely mandatory education for every one of us!
2. Even though we can’t talk about the physiological effects from the applicator, we can talk about the vast scientific knowledge that exists regarding the Ultimate Applicator’s ingredients. The active ingredients are simple extracts from plants. Each one on its own has documented beneficial impacts on the body that have been around for decades. Of course, the “secret” of the applicator is the synergy that happens by the exact combination and proportions of ingredients in the gel. It Works! certainly can not be sharing that with its competitors, or we would all lose out on this amazing opportunity to sell an exclusive product.
3. For the really hard-core Doubting Thomas’s (like people who really want to do their own research), send them to the National Center for Biotechnology Institutes website so they can search each of the ingredients and find hundreds of studies and proofs of their efficacy.
4. Here is a Link for a video with Nathan describing the Benefits of the Ingredients in the Applicator
5. Here is an example of a way, simply put, to talk to those “Doubting Thomas” type individuals… the bottom line is we don’t have to beg anyone:
“Some will, some won’t, who cares. Next!” –Dr. Don Verhulst
Okay, hopefully I was a bit helpful in demystifying a little bit about the Applicator! If you have further questions, please discuss with your sponsor, or use the living the dream team forum to gather answers. If you are having any troubles logging into the LIVING THE DREAM TEAM, let me know so I can help you.
Ultimately when someone asks the question, “How does IT work?”
Your response should be: “I don’t know how it works, all I know is I put it on, and 45 minutes later the area was tightened, toned and firmed!” or “I don’t know how it works all I know is after 4 applications Im down a pant size and it’s not coming back, you’ve got to try it!”
The bottom line is they want to know there is a science behind the product and that It Works! so don’t sell it, TELL IT and let the Applicator do the rest! Welcome to The Ultimate Body Applicator Company. We are the only one of our kind!
To Your Success!
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